The Tastefull Story

Our Story

As a teenager growing up in Detroit, I spent more time reading food labels than Nancy Drew novels because of my diet. It was not popular in the early 90s to be a vegetarian and the choices for a vegetarian that didn’t eat eggs was even slimmer. However, I grew up surrounded by a family that would turn an average Thanksgiving Dinners into Royal Feast full of plant based main courses and yummy desserts. When I recall some of my most precious moments in childhood, it was smelling baked goodies in the oven during the holidays. Our birthdays were always special because my mom would make special cakes for my brother and I because she didn’t want us to miss out. She knew bakeries didn’t have options for us so she created them! All that was missing was the ice cream!

Growing up around friends and family I began to empathize with those who weren’t able to enjoy foods that they loved because of food allergies. Whether the food restriction is by choice or not, I believe that no allergy, dietary lifestyle choice, or anything should prevent you from being able to enjoy one of life’s greatest joys. Ice cream! That’s why I created Tastefull Vegan Frozen Desserts.

THE SIMPLE INGREDIENTS ARE ALWAYS:

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GLUTEN FREE

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EGG FREE

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DAIRY FREE

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NUT FREE

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SOY FREE

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REFINED SUGAR FREE

My passion is to offer healthy and yet delicious dessert options. My hope is to give my kids the same joy that my mom gave me by making “ice cream” that everyone could enjoy. This sweet treat that started in my kitchen for my family is now available for your home. I hope you find a flavor that makes you feel like a kid again. I want you to enjoy this journey with me as you have a sweet treat that is full of the flavor and free of the guilt!

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KALENE MCELVEEN

OWNER OF TASTEFULL VEGAN + VEGAN ON THE WEEKEND

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